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Friday, July 22, 2005

Holocaust Marketing
Word from: matthue

Okay, first of all, some serious ego-blogging: for all the Harry Potter stuff, I think I've got dibs on one of the earliest Jewish HP articles (contemporaneous with Book 4, baby!): Haim Pottervich and the Kiddush Cup of Fire, from the oft-mourned Farbrengen magazine. I remember a few months after it came out, when the amazing Rabbi YY Jacobson started giving lectures about him, oh no - now everyone's gonna think it was HIS idea. Fast-forward six years (and three HP volumes) and everyone's got their own theory on how Mad-Eye Moody is a metaphor for Holocaust survivors.

And, in that arena: what in the world is going on with Jewstar.com? You've probably gotten the forwards to join this bagels-and-lox version of Friendster (heh!), but has everyone noticed the copy on the site's front page -- "Be a part of the goal of connecting six million stars worldwide" -- and the more in-detail blurb inside: "As grandsons of Holocaust survivors and participants of The March of the Living, [the site's founders] have realized that Jewish people must stick together." Now, imagine you're on the board of a Jewish grant committee and try to reject that application -- your dead ancestors are gonna be rolling over in their cremation chambers. Holocaust guilt sinks to a new low.

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